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UX & product design

What is Prototype?

A prototype is a clickable simulation of a product – connected screens you can move through like a real application – used for user testing before programming begins.

A prototype answers the process's most expensive question – "will this work for people?" – before the answer starts costing months of development. Testing a prototype with five users uncovers most critical problems at a fraction of the cost of fixing them in code.

Prototypes vary in fidelity: from linked wireframes (testing structure and flow) to pixel-perfect simulations with animations (testing interaction clarity, investor demos).

The limit: a prototype pretends to have logic but has none – it won't verify performance, real data or integrations. That is what an MVP is for.

Want to know where your product loses users?

A UX audit ends with a prioritised list of fixes, each with a rationale. Scope and quote within a few days.

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