Skip to content

SEO & AI

What is AI hallucinations?

An AI hallucination is a language model stating false information with full confidence: an invented number, a non-existent source, a wrong fact. It isn't a defect of one particular product but a natural consequence of how the models work.

A language model predicts the most probable continuation of a text – it doesn't verify facts. Where data is missing, it fills the gap with something statistically plausible, and it sounds just as confident as when it's right. Well-known cases include invented court rulings in lawyers' briefs and non-existent papers in bibliographies.

Hallucinations can be reduced, though not eliminated: RAG makes the model answer from designated sources, a well-designed prompt lets it say "I don't know", and testing on real cases catches weak spots before launch. In high-stakes processes (law, finance, health) the last word belongs to a human.

Warning sign: a vendor promising an AI implementation "with no errors" either doesn't know the tool or is counting on you not knowing it. We work with AI daily – and that is exactly why we design processes so it's clear when the model is wrong.

Related articles

Have an idea in mind? Let's talk.

Tell us about your idea and we'll recommend the best route from concept to a working product.

Get in touch