AEO is the optimisation of content for engines that answer questions directly – Google AI Overviews, featured snippets, voice assistants – so that your page becomes the source of the displayed answer.
More and more queries end without a click: the user gets a ready answer on the results page. AEO fights for that answer to come from your site – which builds the brand and captures those who do click through for details.
AEO practices: question-and-answer content (FAQ), a direct answer in a section's first sentences, structured data (FAQPage, HowTo), precise headings phrased as questions, lists and tables that are easy to quote.
AEO vs GEO: AEO targets answers embedded in search engines; GEO targets citations by conversational AI (ChatGPT, Perplexity). The practices largely overlap, which is why we implement them together.