Key answer: A website in Kraków costs the same as anywhere in Poland – from roughly €800 for a template-based site, through €2,500–6,000 for a typical custom-designed company website, to €6,000–18,000 and beyond for a larger platform. When choosing a partner, compare scope rather than prices – custom design or template, who writes the content, what post-launch care covers, and whether you receive the copyright and access to all accounts.
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The short answer
A website in Kraków costs the same as anywhere in Poland: from about €800 for a simple template-based site, through €2,500–6,000 for a solid company website, to €6,000–18,000 and more for a larger platform. The Kraków market is unusually stretched, though – in the same search results you'll see "websites from €300" and design studios on an entirely different shelf. This guide helps you compare offers so you're weighing like against like, and tells you when a local partner genuinely matters. For a full breakdown of what drives the price, see How much does a website cost.
What the Kraków market looks like
Kraków has hundreds of providers: freelancers, small studios, interactive agencies and software houses. In practice the offers settle onto three shelves.
Templates (€300–2,500). A ready-made WordPress theme with your content and logo dropped in. The site "exists", but looks like thousands of others, and search visibility costs extra – usually more than the site itself. Sensible for sole traders who win clients by referral anyway.
Custom design (€2,500–6,000). A site designed around your company: content architecture, individual design, a CMS you can edit yourself, sound technical and SEO foundations. For most small and mid-sized companies this is the right shelf – and the least crowded one in Kraków, where template offers dominate.
Larger platforms (€6,000–40,000+). A dozen or more page templates, language versions, integrations, structured data, tuned performance. Here a site stops being a business card and starts actively winning clients from Google and AI search.
Compare scope, not prices
Two offers saying "website – €3,000" can mean completely different products. Before you compare the numbers, check what's inside:
- Custom or template? Ask them to name it plainly. "A design based on a proven theme" is a template.
- Who makes the content? Copy, photos and translations are often half the work. If the offer skips them, you'll pay later – in money or in your own evenings.
- How many unique page templates does the design cover? A home page plus "the rest from a theme" is a different league from 8 designed views.
- What about SEO? The minimum is a correct heading structure, meta descriptions, speed and structured data. "Positioning" sold as a magic €70-a-month add-on is a red flag.
- What happens after launch? Updates, backups, small changes – agree the rate and response time before signing, not during the first outage.
Copyright and access – the things people forget
The costliest mistakes in commissioning a website aren't about design but ownership. Make sure that after payment you receive the economic copyright to the design, and that the domain, hosting and analytics are registered to your company, not to the vendor. Vendor lock-in – a site that can't be moved or edited without the original agency – is the most common reason companies pay for the same website twice. More on this in Full-service agency, studio or freelancer.
Does the partner have to be from Kraków?
No – websites are built remotely and distance doesn't affect quality. Local presence brings three real benefits, though. First, workshops at one table: the start of a project (goals, content architecture) goes faster in person. Second, local context – if your customers are Cracovians, a Kraków partner understands who you're talking to. Third, verification: a company with an office, a team and Google Business reviews can be checked in person within an hour.
We're a Kraków studio and work both ways – with Kraków companies at one table, with the rest of the world remotely. You'll find the details on our web design in Kraków page.
Where to start
Before writing to any agency, answer three questions: what the site is supposed to do for the business (win enquiries? sell? build credibility?), who will keep it updated, and what budget you have – including content and post-launch care, not just the build. With that minimum brief every conversation gets concrete and quotes become comparable.
Planning a website for a company in Kraków or far beyond it? Tell us about your project – we'll come back within days with a concrete scope and quote.