--- title: "Gerlach – catalogues, a book and packaging | Sweet Lava" description: "Printed materials for the Gerlach brand: four catalogues in two languages, an icon set, brochures, a book cover and a packaging series." url: https://sweetlava.eu/en/work/gerlach/ lang: en alternate_pl: https://sweetlava.eu/pl/projekty/gerlach/ --- Consumer brand # Gerlach – printed materials and packaging Four product catalogues in Polish and English, an icon set, five types of brochures, the cover of a book on the brand's history and a packaging series for Gerlach, a brand trading since 1760. Agnieszka Wróblewska ![Spreads of Gerlach product catalogues](https://cdn.sanity.io/images/pgdlccfz/production/228bf7b44a003fdcb750b413379695f0053c1e3c-13334x8326.jpg?w=1600&q=90&auto=format) Context ## Print for Poland's oldest brand Gerlach makes knives, cutlery, pots and kitchen accessories, as well as garden tools. The brand has been around since 1760 and is considered the oldest in Poland. We designed a full set of printed materials for it: four product catalogues, each in Polish and English, five types of brochures and the cover of a book on the brand's history. A set of product icons was created for the catalogues, and alongside print came packaging, including a box for a cookware set and boxes for food containers. Catalogues ## Four catalogues in two languages Each product series got its own spread: packshots on a white background, a short description and a table of elements. We set the series names, such as Retro, Onda or Bon Ton Kittens, as large page titles. Below, the cover of the kitchen catalogue and the Retro series spread. Further down, the English version: a burgundy marbled endpaper, the table of contents and Bon Ton Kittens, a children's cutlery series. ![The cover of the Gerlach kitchen catalogue and the Retro series spread](https://cdn.sanity.io/images/pgdlccfz/production/59a6d829bc7b5300aaa961fde8f9c1e18ee1d8bf-13334x7501.jpg?w=2000&q=90&auto=format) The kitchen catalogue: the cover and the Retro spread with its table of elements. ![The English version of the Gerlach catalogue: endpaper, contents and the Bon Ton Kittens series](https://cdn.sanity.io/images/pgdlccfz/production/6b0e1a78ac5c9ea1eadc91060ce22859c373c86a-13334x6541.jpg?w=2000&q=90&auto=format) The English version: a marbled endpaper, the contents page and the Bon Ton Kittens series. Icon set ## Pictograms for elements and features We designed a set of icons for the catalogues. The pictograms mark the elements of each series, from a fork to a teaspoon, and product features such as the country of manufacture or a 25-year guarantee. The same marks return in tables and on product pages, so the series are easy to compare without reading through the descriptions. The garden tools catalogue uses the same layout with a different lead colour. Next to the cover, the premium wide trowel page; below it, a green endpaper, the table of contents and the spade and shovel pages. ![The cover of the Gerlach garden tools catalogue and the premium wide trowel page](https://cdn.sanity.io/images/pgdlccfz/production/88a58ff4baf5cf8e9b86b29ab5191cbded7e2bb1-6668x3751.jpg?w=2000&q=90&auto=format) The garden catalogue: the cover and the premium wide trowel page. ![A green endpaper, the table of contents and the spade and shovel pages of the garden catalogue](https://cdn.sanity.io/images/pgdlccfz/production/15dfec1ee0bc5ca7bef4672570d899267f36504d-13334x6541.jpg?w=2000&q=90&auto=format) The green endpaper and contents; further on, the sharp spade and shovel pages. The book ## A black cover with a silver title “Historia w stali wykuta” (‘A history forged in steel’) is a book about the brand's past. Another studio prepared the typesetting; our part was the cover, designed by Agnieszka Wróblewska. The title is hot-stamped in silver foil on black cloth. Thin lines run through the letters like traces of a blade, and the outline of a knife hides among them. Silver on black points to what Gerlach has been known for over 260 years: good knives made of good steel. ![The black cover of the book Historia w stali wykuta with a silver title](https://cdn.sanity.io/images/pgdlccfz/production/bc939e30bbb3fa92611bfe6efc0d85abc2d9bb42-2836x2836.jpg?w=2000&q=90&auto=format) The book cover, designed by Agnieszka Wróblewska. ![A close-up of silver letters crossed by thin lines on the black cover](https://cdn.sanity.io/images/pgdlccfz/production/d03668ebfbeefefc80650065bc53eb110a0b07c1-2836x2836.jpg?w=2000&q=90&auto=format) A close-up: silver foil and cut lines on black cloth. Brochures and packaging ## Five brochures and a box series Beyond the catalogues we designed five types of brochures, including a folded leaflet with pots and pans. We also designed packaging: a box for the Prestige Plus cookware set and a series of boxes for the Smart, Ambiente and Superior food containers. The container boxes are burgundy with white typography: we spaced the letters of each name along thin lines. The capacities sit right on the sides, from 0.3 l in the Smart set to the one-litre Superior. ![An unfolded Gerlach brochure with pots and pans](https://cdn.sanity.io/images/pgdlccfz/production/f143169dd3f13c6082dc5e045c52aac507553282-2414x1780.jpg?w=2000&q=90&auto=format) One of five brochures: pots and pans. ![The white box of the Prestige Plus cookware set](https://cdn.sanity.io/images/pgdlccfz/production/71c8e71b6704f503a9eddf61fbf909bc486a7d3d-2414x1780.jpg?w=2000&q=90&auto=format) The Prestige Plus cookware set box. ![Two burgundy boxes of the Smart container set](https://cdn.sanity.io/images/pgdlccfz/production/784d22a42a3886b1e186332cc53295da8a6ca534-8334x8334.jpg?w=2000&q=90&auto=format) Smart: a set of kitchen containers. ![A burgundy box of the Ambiente airtight container set](https://cdn.sanity.io/images/pgdlccfz/production/a466f6c3105458e6684075d623225c65da0ca5a9-8335x8334.jpg?w=2000&q=90&auto=format) Ambiente: a set of airtight containers. ![Two burgundy boxes of the Superior kitchen container](https://cdn.sanity.io/images/pgdlccfz/production/e3ab315718108d2ed729bad208f280d089fd5272-8334x8334.jpg?w=2000&q=90&auto=format) Superior: a 1-litre kitchen container. By the numbers 4 product catalogues 2 language versions of each catalogue 1 set of product icons 5 types of brochures ## Related services - [Brand identity design & design systems](https://sweetlava.eu/en/services/branding-design-systems/) - [Publication design & DTP](https://sweetlava.eu/en/services/dtp-publishing/) ## Related projects ![Annual report lying on a table next to an Icelandic blanket, lichens and glasses](https://cdn.sanity.io/images/pgdlccfz/production/dbf5fd5e9ddca37a385e64104495c5b3eff53de6-2750x1536.png?w=1600&q=90&auto=format) NGO ### [ Annual reports for the presidencies of the Baltic Sea states ](https://sweetlava.eu/en/work/annual-reports-for-the-baltic-sea-presidencies/) Between 2013 and 2019 we produced a series of annual reports for the Council of the Baltic Sea States. 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