---
title: "Structured data – schema.org in plain terms | Sweet Lava"
description: "Structured data tells machines what a page contains: a company, a product with a price, a question with an answer. See what it changes in search results."
url: https://sweetlava.eu/en/glossary/structured-data-schema-org/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/dane-strukturalne-schema-org/
---

SEO & AI 

# What is Structured data (schema.org)?

Structured data are markup tags in a page's code, invisible to humans, that describe its content in the schema.org standard – telling machines explicitly: this is a company, this is a product with a price, this is a question and its answer.

A search engine reading the text "from €2,500" can guess it's a price. Structured data removes the guesswork: `"price": "2500", "priceCurrency": "EUR"`. The most popular format is JSON-LD – a data block in the page's code.

Benefits: **rich results** in Google (stars, FAQs, breadcrumbs – higher click-through) and **intelligibility for AI:** models and generative engines cite pages whose structure they understand unambiguously more readily.

Typical schemas for a company site: Organization, LocalBusiness, Service, FAQPage, Article, BreadcrumbList. You'll find all of them on this site – complete and validated.

## Related services

- [ Custom website design & development → ](https://sweetlava.eu/en/services/websites/)

## Related terms

- [AEO (answer engine optimization)](https://sweetlava.eu/en/glossary/aeo/)
- [SEO](https://sweetlava.eu/en/glossary/seo/)

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