---
title: "Heatmap – see where users click and scroll | Sweet Lava"
description: "A heatmap colours a page by attention: red where people click and linger, blue where they don't. See what it tells you and what it can't."
url: https://sweetlava.eu/en/glossary/heatmap/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/heatmapa-mapa-cieplna/
---

E-commerce & analytics 

# What is Heatmap?

A heatmap is a visualisation of user behaviour on a page: colours show where people click, how far they scroll and where the cursor lingers. Red areas are hot spots of attention; blue ones are ignored.

Heatmaps answer questions numeric analytics can't: do people even reach the pricing section? Do they click an element that isn't a link (and get frustrated)? Does a key button vanish under the thumb on mobile?

Three basic types: **click maps**, **scroll maps** (how many users reach which depth) and **cursor-movement maps**. Session recordings complement them – videos of anonymised visits, priceless for diagnosing form abandonment.

**In practice:** a heatmap generates hypotheses, not verdicts. Nobody scrolls past the hero? Hypothesis: the page looks finished. A test will decide.

## Related services

- [ E-commerce development & online stores → ](https://sweetlava.eu/en/services/e-commerce/)
- [ UX audits & UX/UI design → ](https://sweetlava.eu/en/services/ux-ui-ax/)

## Related terms

- [A/B testing](https://sweetlava.eu/en/glossary/ab-testing/)
- [CRO (conversion rate optimization)](https://sweetlava.eu/en/glossary/cro/)
- [UX research](https://sweetlava.eu/en/glossary/ux-research/)

## Planning an online store, or changes to your current one?

We build stores on WooCommerce, Shopify and custom platforms, with analytics that show what actually sells. Quote within a few days.

[ Get in touch ](https://sweetlava.eu/en/contact/?source=glossary-heatmap)