---
title: "Full-service (360) agency – what it covers | Sweet Lava"
description: "A 360 agency runs strategy, identity, website, campaigns and print in one place. See the pros, the limits and when a studio fits better."
url: https://sweetlava.eu/en/glossary/full-service-agency/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/agencja-360/
---

Design & branding 

# What is Full-service (360) agency?

A full-service (360) agency handles every area of brand communication in one place: from strategy and visual identity, through the website, to campaigns and printed materials.

The 360 model makes one promise: you don't coordinate several vendors or re-explain your brand to each of them. One contract, one team, one point of accountability for consistency. At large agencies that promise has a price: a heavy structure, account managers in the middle, and rates that keep the structure running.

There's a second variant of the model on the market: a boutique studio with a network of trusted specialists. A small team leads the core of the project (strategy, design, code) and coordinates specialised work – say, a photo shoot or a media campaign – with proven partners. You still get a single point of accountability, just without the cost of a big structure.

**For buyers:** instead of asking "do you do everything?", ask who exactly will run your project and which capabilities the agency has in-house versus buys in. The answer tells you more about the future collaboration than the service list on their website.

## Related services

- [ Custom website design & development → ](https://sweetlava.eu/en/services/websites/)
- [ Brand identity design & design systems → ](https://sweetlava.eu/en/services/branding-design-systems/)

## Related articles

Collaboration · 17 June 2026

## [ Full-service agency, boutique studio or freelancer – who should you trust with your digital project? ](https://sweetlava.eu/en/blog/full-service-agency-studio-or-freelancer/) 

A freelancer tempts with price, a full-service agency with reach, a boutique studio with quality and direct contact. We compare the three models and when to pick each.

## Related terms

- [Creative brief](https://sweetlava.eu/en/glossary/creative-brief/)
- [Rebranding](https://sweetlava.eu/en/glossary/rebranding/)

## A new brand identity ahead, or a clean-up of the current one?

We design marks, brand books and design systems, and deliver the guidelines in a format AI tools understand. Scope and quote within a few days.

[ Get in touch ](https://sweetlava.eu/en/contact/?source=glossary-agency-360)