---
title: "E-E-A-T – how Google judges credibility | Sweet Lava"
description: "E-E-A-T is experience, expertise, authoritativeness and trust: the framework Google uses to judge content quality. See why it shapes your visibility."
url: https://sweetlava.eu/en/glossary/e-e-a-t/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/e-e-a-t/
---

SEO & AI 

# What is E-E-A-T?

E-E-A-T (experience, expertise, authoritativeness, trustworthiness) is the set of criteria Google uses to judge how credible content and its authors are. It isn't a single ranking factor but a quality framework that genuinely affects visibility.

In practice E-E-A-T boils down to one question: who wrote this and how do they know? The signals that answer it: articles signed with a real name and an author bio, first-hand content ("we tested", "we implemented") instead of paraphrased generalities, case studies with numbers, cited sources, full company details and contact information.

E-E-A-T is growing in importance with AI search: when composing an answer, models favour sources with visible expertise – named authors, specifics, evidence. The same signals therefore work twice: in Google and in the answers of ChatGPT or Perplexity.

**Why it matters for business:** an anonymous company blog written "for keywords" loses to content signed by the people who actually do the work. If your experts have the knowledge, show them: names, roles, experience. It's the cheapest SEO ingredient you own.

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## Related terms

- [SEO](https://sweetlava.eu/en/glossary/seo/)
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