---
title: "Brand book – meaning, contents and examples | Sweet Lava"
description: "A brand book is the brand's instruction manual: logo rules, colours, typography and examples of misuse. See what belongs inside and when you need one."
url: https://sweetlava.eu/en/glossary/brand-book/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/brandbook/
---

Design & branding 

# What is Brand book?

A brand book is the document that sets out how to use a brand's visual identity: logo construction, colours, typography, clear space, and examples of correct and incorrect use.

A brand book is the brand's instruction manual – for employees, agencies and printers. Thanks to it, whoever prepares a banner, presentation or branded gift doesn't have to guess which shade or typeface to use.

Typical contents: logo construction and variants, minimum sizes and clear space, colour palettes (CMYK, Pantone, RGB, HEX), typography with hierarchy, combination rules, and examples of misuse.

**Brand book vs design system:** a brand book describes rules (you read it); a design system delivers ready digital components (you use it). Modern brands usually need both.

## Related services

- [ Brand identity design & design systems → ](https://sweetlava.eu/en/services/branding-design-systems/)

## Related articles

Branding & typography · 14 April 2026

## [ A company's visual identity step by step – from logo to design system ](https://sweetlava.eu/en/blog/visual-identity-step-by-step/) 

How a professional visual identity is made. The process stages, what a good brand book contains, examples from real projects, prices and the moment it's worth growing the identity into a design system.

## Related terms

- [Design system](https://sweetlava.eu/en/glossary/design-system/)
- [Visual identity](https://sweetlava.eu/en/glossary/visual-identity/)

## A new brand identity ahead, or a clean-up of the current one?

We design marks, brand books and design systems, and deliver the guidelines in a format AI tools understand. Scope and quote within a few days.

[ Get in touch ](https://sweetlava.eu/en/contact/?source=glossary-brandbook)