---
title: "AX (AI experience) – designing work with AI | Sweet Lava"
description: "AX is the design of experiences where users collaborate with AI: assistants, conversational interfaces, automations. See what good AX looks like."
url: https://sweetlava.eu/en/glossary/ax-ai-experience/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/ax-ai-experience/
---

UX & product design 

# What is AX (AI experience)?

AX (AI experience) is the design of experiences in which users collaborate with artificial intelligence: in-app assistants, conversational interfaces, smart suggestions and automations.

A classic interface is deterministic: the same click gives the same result. AI brings uncertainty and open-endedness into products – and AX is the discipline that designs this new material.

AX's key questions: when should the AI speak up, and when stay silent? How do we communicate confidence (and its absence)? How do we design user input (prompt, choice, correction)? How does a human take back control when the AI goes astray? How do we build trust without pretending the model is infallible?

Good AX requires a double competence: UX craft and a practical grasp of what AI models can and cannot do. It is one of the fastest-growing design specialisations – and a pillar of our product work.

## Related services

- [ Web applications & SaaS development → ](https://sweetlava.eu/en/services/web-apps-saas/)
- [ UX audits & UX/UI design → ](https://sweetlava.eu/en/services/ux-ui-ax/)

## Related articles

UX/UI/AX · 26 May 2026

## [ AX, or AI Experience – how to design products with built-in artificial intelligence ](https://sweetlava.eu/en/blog/ax-ai-experience-design/) 

AI is turning interfaces from deterministic into conversational and probabilistic. AX is the discipline of designing this new material – here are its principles.

## Related terms

- [UI (user interface)](https://sweetlava.eu/en/glossary/ui/)
- [UX (user experience)](https://sweetlava.eu/en/glossary/ux/)

## Want to know where your product loses users?

A UX audit ends with a prioritised list of fixes, each with a rationale. Scope and quote within a few days.

[ Get in touch ](https://sweetlava.eu/en/contact/?source=glossary-ax)