---
title: "AEO – answer engine optimization explained | Sweet Lava"
description: "AEO makes your content the source of direct answers in AI Overviews, featured snippets and voice search. See how it differs from classic SEO."
url: https://sweetlava.eu/en/glossary/aeo/
lang: en
alternate_pl: https://sweetlava.eu/pl/slownik/aeo/
---

SEO & AI 

# What is AEO (answer engine optimization)?

AEO is the optimisation of content for engines that answer questions directly – Google AI Overviews, featured snippets, voice assistants – so that your page becomes the source of the displayed answer.

More and more queries end without a click: the user gets a ready answer on the results page. AEO fights for that answer to come from your site – which builds the brand and captures those who do click through for details.

AEO practices: question-and-answer content (FAQ), a direct answer in a section's first sentences, structured data (FAQPage, HowTo), precise headings phrased as questions, lists and tables that are easy to quote.

**AEO vs GEO:** AEO targets answers embedded in search engines; GEO targets citations by conversational AI (ChatGPT, Perplexity). The practices largely overlap, which is why we implement them together.

## Related services

- [ Custom website design & development → ](https://sweetlava.eu/en/services/websites/)

## Related articles

Development · 1 June 2026

## [ GEO/AEO – how do you make your website visible to AI search? ](https://sweetlava.eu/en/blog/geo-aeo-website-visible-to-ai/) 

More and more buying decisions start with a question to an AI assistant rather than a classic Google search. See what this changes for your business and what to fix first.

## Related terms

- [AI Overviews](https://sweetlava.eu/en/glossary/ai-overviews/)
- [SEO](https://sweetlava.eu/en/glossary/seo/)
- [Structured data (schema.org)](https://sweetlava.eu/en/glossary/structured-data-schema-org/)

## Planning a new company website?

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[ Get in touch ](https://sweetlava.eu/en/contact/?source=glossary-aeo)