--- title: "A blog on design and technology – Sweet Lava" description: "Articles on product design, UX/UI/AX, e-commerce, typography and technology – written by practitioners. Prices, processes and good practice without jargon." url: https://sweetlava.eu/en/blog/ lang: en alternate_pl: https://sweetlava.eu/pl/blog/ --- # Blog On digital product design, technology and design craft – concrete, practice-based, jargon-free. AI · 24 August 2026 ## [ Labelling AI-generated content: what the EU AI Act requires and how to prepare ](https://sweetlava.eu/en/blog/labelling-ai-generated-content/) From 2 August 2026 the EU AI Act's transparency rules apply. We explain which AI-generated content needs a label, who's responsible and how to build labelling into your marketing workflow. E-commerce · 7 August 2026 ## [ How to increase your online store's conversion rate – CRO in practice ](https://sweetlava.eu/en/blog/how-to-increase-ecommerce-conversion-rate/) Traffic grows but sales don't? Conversion rate optimization (CRO) is a cycle of diagnosis, hypothesis, test and rollout. We show where stores lose the most and where to start. Branding i typografia · 4 August 2026 ## [ Key visual: what it is, examples and how to design one ](https://sweetlava.eu/en/blog/what-is-a-key-visual/) A key visual is the leading graphic motif of a brand or campaign. We explain the meaning of the term, how a key visual differs from a logo and visual identity, what goes into one, how the design process works and what it costs, with examples from real projects. AI · 19 July 2026 ## [ AI training for companies – when a workshop is enough, and when you need an implementation ](https://sweetlava.eu/en/blog/ai-training-for-companies/) Training alone rarely changes how a company works. We explain when a workshop makes sense, when it's better to implement the tools and teach the team on their own processes, and how to work out which pays off. Branding & typography · 19 July 2026 ## [ Brand manual examples from real projects – and what to look for in them ](https://sweetlava.eu/en/blog/brand-manual-examples/) Three brand manual examples from our own projects, from a cultural institution to an orchestra. What a good manual contains, how to read other brands' PDFs and how to spot a document that actually works. E-commerce · 19 July 2026 ## [ E-commerce UX audit – what we check and what it costs ](https://sweetlava.eu/en/blog/ecommerce-ux-audit/) Traffic but no sales? A UX audit of an online store shows where conversion leaks – from the listing to the checkout. We explain what it covers, what it costs and what you get in the report. Development · 19 July 2026 ## [ Web design in Kraków – how to choose a partner and what you'll really pay ](https://sweetlava.eu/en/blog/web-design-krakow-guide/) The Kraków web design market spans everything from €300 template sites to €40,000 platforms. How to compare offers, what to ask an agency, and when a local partner genuinely matters. Development · 3 July 2026 ## [ How much does a mobile app cost in 2026? From MVP to a mature product ](https://sweetlava.eu/en/blog/how-much-does-a-mobile-app-cost/) From €15,000 for a simple MVP to €100,000+ for a mature product. We break down what drives mobile app development cost and how to read software house quotes. E-commerce · 30 June 2026 ## [ How much does an online store cost in 2026? WooCommerce, Shopify and custom builds ](https://sweetlava.eu/en/blog/how-much-does-an-online-store-cost/) From €6,000 for a store on a ready-made platform to €20,000+ for a custom build. We break down what building and running an online store really costs. UX/UI/AX · 25 June 2026 ## [ The European Accessibility Act (EAA) – what it means for your website and online store ](https://sweetlava.eu/en/blog/european-accessibility-act/) Since 28 June 2025, web accessibility has been a legal requirement in the EU for e-commerce, among other services. Who the rules cover, what to check and how to plan an audit. Development · 22 June 2026 ## [ A website redesign without losing your Google rankings – a migration guide ](https://sweetlava.eu/en/blog/website-redesign-without-losing-seo/) A new website doesn't have to mean a drop in Google. We show how to prepare a URL audit, a 301 redirect map and post-launch monitoring, step by step. Collaboration · 17 June 2026 ## [ Full-service agency, boutique studio or freelancer – who should you trust with your digital project? ](https://sweetlava.eu/en/blog/full-service-agency-studio-or-freelancer/) A freelancer tempts with price, a full-service agency with reach, a boutique studio with quality and direct contact. We compare the three models and when to pick each. AI · 12 June 2026 ## [ Implementing AI in a company, step by step – what our own projects taught us ](https://sweetlava.eu/en/blog/ai-implementation-step-by-step/) How AI implementation works in practice – from a data audit, through a pilot with a measurable goal, to team enablement. With concrete price ranges and a list of situations where AI isn't worth it. AI · 11 June 2026 ## [ AI agents for business – what they are and what they cost ](https://sweetlava.eu/en/blog/ai-agents-for-business/) An AI agent completes multi-step tasks on its own – answering customers, qualifying leads, preparing reports. We explain how it differs from a chatbot, what it costs and where to start. Development · 10 June 2026 ## [ Web app vs website – what's the difference and which do you need? ](https://sweetlava.eu/en/blog/web-app-vs-website/) A website informs; a web application lets users act – log in, store data, complete tasks. We explain the differences, the technologies, the costs and how to pick the right path for your project. UX/UI/AX · 9 June 2026 ## [ UX audit – what it is, what it costs and what you get ](https://sweetlava.eu/en/blog/ux-audit/) A UX audit finds the places where your website or app loses users and money. We explain how it works step by step, what it costs, what the report contains, how app and store audits differ, and how to run a basic review yourself. Branding & typography · 8 June 2026 ## [ Brand manual – what it is, what it contains and what it costs ](https://sweetlava.eu/en/blog/brand-manual/) A brand manual is the instruction manual for your logo – mark versions, clear space, colours, typography, examples of incorrect use. We explain what it should contain, how it differs from a brand book and what it costs. Branding & typography · 5 June 2026 ## [ An AI-ready brand book – how to prepare brand guidelines for AI tools ](https://sweetlava.eu/en/blog/ai-ready-brand-book/) More and more brand materials are created with AI, and a classic PDF brand book is unreadable to the tools. We show how to prepare brand guidelines in a format AI applies directly. Development · 1 June 2026 ## [ GEO/AEO – how do you make your website visible to AI search? ](https://sweetlava.eu/en/blog/geo-aeo-website-visible-to-ai/) More and more buying decisions start with a question to an AI assistant rather than a classic Google search. See what this changes for your business and what to fix first. UX/UI/AX · 26 May 2026 ## [ AX, or AI Experience – how to design products with built-in artificial intelligence ](https://sweetlava.eu/en/blog/ax-ai-experience-design/) AI is turning interfaces from deterministic into conversational and probabilistic. AX is the discipline of designing this new material – here are its principles. Development · 12 May 2026 ## [ How much does a website cost in 2026? A realistic pricing guide ](https://sweetlava.eu/en/blog/how-much-does-a-website-cost/) From €800 for a template site to €40,000+ for a corporate platform. We break down what actually drives the price of a website and how to read agency quotes. Branding & typography · 5 May 2026 ## [ Typography in digital design – how typeface choice shapes brand and conversion ](https://sweetlava.eu/en/blog/typography-in-digital-design/) Typography is 90% of web design – almost everything a user sees is text. On how typefaces build brand character, readability and sales results. Product design · 21 April 2026 ## [ What is a design system and when does your company need one ](https://sweetlava.eu/en/blog/what-is-a-design-system/) A design system is not "a nice kit in Figma" but a shared source of truth for designers and developers. We explain what it consists of, what it costs and when it pays off. Branding & typography · 14 April 2026 ## [ A company's visual identity step by step – from logo to design system ](https://sweetlava.eu/en/blog/visual-identity-step-by-step/) How a professional visual identity is made. The process stages, what a good brand book contains, examples from real projects, prices and the moment it's worth growing the identity into a design system. Product design · 7 April 2026 ## [ Planning an app MVP – how to scope the first version without burning the budget ](https://sweetlava.eu/en/blog/how-to-plan-an-mvp/) Most app budgets burn on features nobody needs. Here is how to scope an MVP that genuinely validates the idea – hypotheses, prioritisation and the usual traps. E-commerce · 31 March 2026 ## [ How to choose an e-commerce platform – WooCommerce, Shopify or custom? ](https://sweetlava.eu/en/blog/woocommerce-vs-shopify-vs-custom/) Choosing a store platform is a decision for years. We compare WooCommerce, Shopify and tailor-made platforms – costs, flexibility, maintenance and the usual traps. UX/UI/AX · 17 March 2026 ## [ UX vs UI – what's the difference and why you need both ](https://sweetlava.eu/en/blog/ux-vs-ui-differences/) UX and UI get used interchangeably, yet they describe two different layers of a product. We explain the difference with examples – and what happens when one is missing. Development · 3 March 2026 ## [ Core Web Vitals and site performance – why speed sells ](https://sweetlava.eu/en/blog/core-web-vitals-why-speed-sells/) A slow website loses customers twice, in Google (lower rankings) and after the visit starts (abandonment). We explain LCP, INP and CLS, and how to genuinely improve them. ## Have an idea in mind? Let's talk. Tell us about your idea and we'll recommend the best route from concept to a working product. [ Get in touch ](https://sweetlava.eu/en/contact/)